Getting A New Google AdWords Account Off On The Right Foot

[stephytechintl]

Starting a brand new AdWords account? Check out columnist Michelle Cruz's handy checklist for getting started.

Here are seven key steps to creating a new Google AdWords account:

1. Establish Campaign Structure
2. Create Ad Groups
3. Set Ad Targeting
4. Conduct Keyword Research
5. Add Negative Keywords
6. Set Keyword Match Types
7. Write Ad Copy

Additional Tips

Utilize Ad Extensions
Don’t Forget Mobile
Be Aggressive
Don’t Set It and Forget It

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