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UK Internet Ad Spend Tops TV for the First Time

PostPosted: Thu Oct 01, 2009 8:38 am
by latha
As per the post " The internet now accounts for 23.5% of all advertising money spent in the UK, while TV ad spend accounts for 21.9% of marketing budgets."

Take a Look at:
http://www.marketingpilgrim.com/2009/09 ... -time.html

The TV guys are not letting in and would like to argue otherwise.

Re: UK Internet Ad Spend Tops TV for the First Time

PostPosted: Thu Oct 01, 2009 10:11 pm
by asha
The latest figures from Nielsen Online has also noted that marketing professionals are continuing to spend money on online display advertising, means the trend is not restricted in UK but everywhere.

Re: UK Internet Ad Spend Tops TV for the First Time

PostPosted: Thu Oct 15, 2009 11:05 am
by Matt