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How to measure Social Media Campaign Success

PostPosted: Thu Feb 16, 2012 5:56 pm
by DJ
We all say it when we are speaking to businesses about social media and its impact. We think you should get into Social Media but how do you measure the impact?

This is a great article in Toronto's own Globe and Mail about the subject. I suggest everyone read it. It will help you understand how to answer the question:

http://www.theglobeandmail.com/report-o ... le2339488/