How to Train Employees to Manage Social Media?

Ok so we have reached a point where Social Media and Information needs it own category. Its growing faster than anything and this is where you can put information you have found, articles, and things you would like to share. One knowledge base pointing to all things Social Media!

How to Train Employees to Manage Social Media?

Postby huzaifa » Wed Mar 14, 2012 2:16 pm

Love the way the process is so clearly laid out in this infographic. Gives me a much better road map than what I've been using to date!
http://hosting.ber-art.nl/manage-social-media/ :D
huzaifa
 
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Re: How to Train Employees to Manage Social Media?

Postby stevetoth » Thu Mar 15, 2012 10:04 am

Nice post! We definitely see both sides of the coin whereby we've consulted companies on managing their own social media and of course we offer management as part of Social Media Angel Service. I think there are some major differences between managing a personal social profile vs corporate. With corporate, you have to be aware of tone, and stick to a content calendar; there's also more you can do with custom pages and social advertising.

If companies decide to manage social in-house then they should dedicate someone to monitoring their sites daily and not just have a few staff member here and there.

Interesting post, I think both methods have their place, we just hope companies go with an agency (for obvious reasons)!

Thanks for sharing.
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Re: How to Train Employees to Manage Social Media?

Postby huzaifa » Thu Mar 15, 2012 1:00 pm

Thanx for reading Steve .There are also a lot of other important aspects. Ensure that employees aren't going off and starting their own Twitter accounts with the name of the company (surprisingly, this happens a LOT). Keep an eye on Twitter accounts employees start in which they mention your company (easily done with alerts every time your company is mentioned). They might not realize that it's not a good idea to mix links to their own company's site along with tweets about how drunk they got last night. And finally, educate them on how to use Twitter and other social media outlets appropriately as a member of the staff. :)
huzaifa
 
Posts: 57
Joined: Wed Nov 16, 2011 1:58 am
Tell us why you would like to become a WyseLabs Member: I would like to join wyselabs so that i could share my views on SEO,Social Media and PPC.I would also like to read topics that is new to me.

Re: How to Train Employees to Manage Social Media?

Postby stevetoth » Thu Mar 15, 2012 3:40 pm

Absolutely, i don't think tweeting about illicit substances is a good business strategy :P

This conversation gives me the idea to begin using Wyselabs posts for TechWyse Facebook and Twitter updates. So feel free to post cool links and we'll post some of them on our page. We may schedule them a few weeks from now though.

Take care and btw, your facebook posts are awesome!
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