Social media shifts trend to conversational marketing

[daisy]

“Trending” and “ virality“ are the currencies of the Internet. Clients want their videos to go viral and their events to trend. There are agencies everywhere trying to make those things happen.

“Social media has changed the number of influencers a brand needs to care about and amplified the importance of earned media,” says Marcus Daniels, Trend Hunter’s chief operating officer.

The long and short of it is that content is king. If it’s great, there’s a good chance that it will make waves on Twitter, attract new advocates to your brand and build long-term relationships....

http://www.theglobeandmail.com/report-o ... le4374298/