Facebook Tests CPC Based Search Ads

[daisy]

TechCrunch reports that Facebook is testing a cost-per-click (CPC) based search ad in the search header. They shared a screen shot showing one of the search results labeled as "sponsored."

Sponsored Results are not keyword ads. Advertisers can’t target something broad like “beach”, “games”, or “cameras”. They have to target a specific entity on Facebook, similar to how brands can currently target users with sidebar and Sponsored Story ads based on a user’s interests. For example, Sponsored Results could be targeted to people searching for “Sandals Resort Hawaii”, “CityVille”, or “Nikon Camera”.

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