Image, Video, Content & Contest -12 Tricks for FB engagement

[daisy]

There is a number of great ways to keep Facebook Fans interested as well as encourage interactions that are likely to increase your fanbase. Some ways are to

1. Share pictures. Pictures, images and photo albums are rather popular with the fans. For example, one of the top five Intel Facebook posts of 2011 wasn’t even technically a post; it was the photo album featuring images of new Intel museum in Santa Clara. In the community of over 4 million people then (now it is over 14 million), the post was liked over 17,000 times with over 1,000 comments.

2. Posting simple to follow how-to videos and useful tips can prove much more effective than posting a link to a specific product or service.

3. Fill in the blank posts are great, because they invite your fans to share their own perspective with you. Example would be “I love technology because _____”

4. Questions. Asking fans to share their story or point of view always is one of the most effective ways to increase engagement on your page. Though simple, this type of post is often overlooked by community managers. “Real or fake?” “What do you think?” “What is your story?” Or just plain “PC or Tablet?” would do.

5. Videos. This one is a no-brainer. Videos, especially the atypical or funny ones, are always welcomed by fans and shared a lot more than links.

6. Holiday wishes. Show the human side of your company by wishing your fans happy holidays throughout the year. Intel’s simple “Happy New Year! Cheers to an amazing 2012!” post garnered over 14,000 likes, over 900 comments and over 140 shares.

7. Celebrate milestones and say thank you. Did you reach an important milestone? Celebrate with the fans! When Intel reached 500,000 fans, 1 million fans, etc. we celebrated on our Intel page by changing the profile picture and thanking our fans for being a part of our amazing community. The response was overwhelming.

8. Encourage mentions, shares, likes. If you want your content shared or your posts to be liked or commented on, ask! Simple “Click Like if you agree” or “What do you think?” would do the trick. Likeable Media study showed that when you ask questions or asked fans to like the update, the engagement rates were up to 6 times greater than regular updates.

9. Offer interesting challenges. Quizzes or trivia questions might be interesting to your fans. Every now and then we post a comment within Intel communities written in binary code (hey, we are geeks and we are proud of it). Our fans/followed love it!

10. Bring experts for weekly chats. Offer an hour every Friday with an expert on a particular topic. Encourage your communities to post questions for your expert to answer in real time and help foster the discussion.

11. Run polls and ask open-ended questions. Your Facebook page is the best focus group out there. It’s free and real time! If you want to know something jusk your fans! And if you run out of ideas or if your content calendar suffers from the “boring bug” just ask your fans what they would like to see on the page and deliver on their expectations.

12. Draw attention to the most engaged members of your communities and share their creations.

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[stevetoth]

This is a fabulous list Daisy!

It will be interesting to see how these strategies will benefit our clients. I know that you have already done a great job in implementing these techniques.

Thanks for posting these!

[DJ]

This is a wonderful list of engagement items and certainly are ones we should be integrating and educating for clients doing SMM!