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Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more!



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Clearly, what should be measured will be different in each instance. In the viral marketing campaign, for example, you may want to collect data on retweets of the campaign by influencers in a particular niche. To find out if the campaign moved the needle among prospects, you’ll need additional data beyond Twitter activity.