Your customer or boss woke up yesterday and discovered that your competitor’s Facebook page has more likes than you do and now wants you to overcome this, on a tight budget. Quickly! You don’t want to look lame with only few hundreds likes while your competitor has thousands. So you give in to temptation and even if, likely, you know or feel it’s wrong, you buy likes.
And there you go wrong: http://adespresso.com/academy/blog/buy-facebook-likes/
Having a Facebook page without having a social and content strategy to use this channel to bring in new customers to your business is worthless. Even worst, it’s a waste of time. It’s like printing flyers and then not distributing them. However, if you see the potential of a marketing channel with a potential reach of 1.35 billion users, then yes you’ll need a Facebook Page, you’ll need likes, you’ll need a strategy to engage them and convert them into customers.