Using Facebook For Local Search

[stephytechintl]

6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can Dominate

Now that Facebook's Universal Search includes public posts, columnist Wesley Young takes a look at the pros and cons of using Facebook for Local Search.

Facebook Search Strengths

1. Size Matters
2. Facebook Knows What You Like
3. You Trust Your Friends
4. Posts Are Like Unsolicited Reviews
5. It’s A Dream Life On Facebook
6. It’s A Big First Page

Facebook Search Challenges

1. Find People, Posts And Places That Matter Most
2. Sometimes, No One Is On Page One
3. Location Information Is Not Being Leveraged By Facebook
4. Facebook’s Nearby Places Function Is Underutilized
5. Facebook’s Indexing Seems Spotty
6. The Fishbowl Effect

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