Better location tracking ability in Google
Posted: Tue Mar 07, 2017 6:32 amGoogle has improved its ability to track search traffic at the ZIP code level, which is good news for advertisers who employ granular geographic targeting.
This is a win for advertisers, as campaigns that target specific locations and groups are steadily targeting a greater share of the total population that falls into those locations and groups.
It also increases the likelihood that the most correct bids are placed in the AdWords auction for campaigns which target larger geographic areas
Read more:
http://searchengineland.com/googles-loc ... ver-269922
This is a win for advertisers, as campaigns that target specific locations and groups are steadily targeting a greater share of the total population that falls into those locations and groups.
It also increases the likelihood that the most correct bids are placed in the AdWords auction for campaigns which target larger geographic areas
Read more:
http://searchengineland.com/googles-loc ... ver-269922