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Humor to power up your content marketing

PostPosted: Wed Mar 15, 2017 4:37 am
by Naurain
Humor is a powerful tool. More and more brands are incorporating humor into their marketing these days. Old Spice, Geico, and Dollar Shave Club are few examples. Making your audience laugh is the key to winning them over, boosting your brand equity and creating the perception of authenticity. If a person comes across something that elicits a legitimate laugh, there’s a high probability they will share it with others.
So humor is no joke when it comes to content marketing, it can be very potent and help you win the hearts of your audience. By taking the right approach, you can achieve some highly important goals, including building valuable rapport, boosting your brand reputation, and generating a high volume of leads.
Read more about it here, ... marketing/.