Hi, here the writer discusses how to prioritize content creation and promotion efforts. He has listed some points under content creation and content promotion categories. They are;
SEO content prioritization & creation
1. Define your goals, and find low-hanging fruit
2. Evaluate existing content and look for gaps
3. Communicate with other departments
4. Social listening
Content promotion
1. Social amplification
2. Paid social
Read more at : http://searchengineland.com/effectively ... ent-248550