Persuasion building-your conversion spear-header

[asha]

What pushes people from the search engines or your PPC ads sites on to your site? It is by the persuasive energy emanated by your metas or advertising information. This is the sheer momentum that drives people forward in their conversion steps in your site. Persuasion is all about your ability to express the information of your site in the visible avenues of internet like search engines, PPC portals, directories, social book marking sites and similar ones. Your site’s good antennas are working as sensors sending strong signals to the users that either leads a person directly to your landing page or your service page.
Engaging visitor attention
Remember, our visitors are too sensitive and rush away from what they don’t want. Users who rule the web can volunteer and control their web experiences to the extreme extent. Visitors often consider ads as interfering elements in their smooth surfing. Your ad stuff (or meta tags) has to win over these minds. There lies the role of ‘persuasion building’ with your content matter that can maintain and retain the first step of your conversion flow. Your information fulfills the following functions:
Your Ads or Meta Info


Engage Attract Persuade to click-Landing page


Sustain persuasion in your Landing page
From next step onwards landing page will perform the persuasion sustaining steps. Remember it’s the continuation of the previous processes that propelled the user to be in your landing page. So your landing page must have emphasized the tipping point that has persuaded the visitor. Landing page persuading elements take the visitor to the service mentioning page. For example if your visitor is searching for ‘web outsourcing channel partner’ and has given special emphasis to getting done projects within stipulated time duration. Being caught by the ad or meta title that mentioned your service highlighting the time aspect that has taken your visitor on your landing page, will definitely look for the top global navigation link that includes the time aspect in your page.
Landing page outsourcing services specific service selection-time frame
Yes your visitor has entered the conversion funnel; they will go from your service entry page to sub service category pages. Consider each turning as persuasion-conversion points that finally the biggest leap that leads to a conversion. The stronger your persuasion energy greater will be the visitor satisfaction.
Points of persuasion
Trailing your persuasion track you will get fantastic intuitive presets to follow in future:
# Grab your targeted visitors by giving clear purpose message and relevancy in your ad
# Build your landing page based on that same message, but make more intuitive
#Elaborate the ad message services step by step in your sub-link pages
#Show consistency and frequency in all your inner pages in delivering the message
#Taking visitor to the action that you want them to take-Conversion

Asha