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CBS Drops Ad Networks
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CBS Drops Ad Networks
by jondyer » Tue Dec 15, 2009 10:43 am
- jondyer
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Re: CBS Drops Ad Networks
by Matt » Wed Jan 27, 2010 3:53 pm
A major media player looking to solve the problem of ad revenues online in-house and not blame others like Rupert Murdoch does?
Inconceivable!
Seriously, good on CBS for moving it in-house and ensuring driving ad revenues is their job, not someone who might give them a few cents on the dollar. It's a start, but there's a long way to go in order to ensure old media connects with and understands new media.
Inconceivable!
Seriously, good on CBS for moving it in-house and ensuring driving ad revenues is their job, not someone who might give them a few cents on the dollar. It's a start, but there's a long way to go in order to ensure old media connects with and understands new media.
- Matt
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