Benefits of web tracking

[asha]

Benefits of tracking your website statistics

Why would anyone want to spend time, money, effort and other resources on studying traffic of visitors to a Website? Answer is simple because your website statistics are vital. From a shop keeper to little businesses or major companies, knowing these vital statistics is a top priority. For the same reason business groups spend fortunes on surveys and market research to gather data about users. Business through websites is not different since websites are also products that sell or serve the online customers. In order to modify, improve, and remodel one’s product (website) to the tastes of the people, site owners track the details of click-stream behaviour of visitors.
The entire process is termed as “web tracking” “web server analysis” or the reporting of website statistics. Most websites gather information about the visitors to their sites through the web pages sent to the user’s PC. In a broad sense, web tracking is the quick study of information seeking behaviour of online users using website statistics and analysis tools to find out who is visiting a website, how they arrive there, how long they remain and what they do once they get there. For generating statistics, the websites usually embed tracking software or traffic reporting software within the programming code.


Web tracking advantages

 Understanding the details of visitors to a site would help the site owner to uncover areas for database or website maintenance. For instance the number of failed searches for a specific keyword on the website could enable data entry correction, as it reveals data entry errors that need to be corrected. Information so gathered could be used to offer feedback to users on their use of the information retrieval system.

 To make out visitor needs by collecting data on the subjects and topics that are most searched for or clicked on. Effective tracking enables the advancement and improvement of the user interface and software by analyzing behaviour and navigation patterns of users. It discloses trends and changes in user behaviour and preferences, and ensures effective decision making regarding the changes to be made with the content of the site.

 Identifies the geographical focus of requests received by the website, spotting the shifts in demographic of the target audiences.

 Furnishes information to the site owner regarding the number of and location of newly visited users.

 Helps to adjust strategies according to what works for your website.

Having realized these benefits of analyzing statistics about website usage webmasters are either implementing tracking software or tracking codes with sites. Dozens of tracking software products like NetTracker, Surfspy, WebTrends, The Countless.com etc are now offered in the market, which do the tracking jobs for a website. But the utility value of such products is limited and sometimes returns grossly exaggerated figures. By studying the log files and real time monitoring of websites bring you more accurate statistics.

Thanks
Asha

Read on about "How to generate your web statistics at
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[claudiajenfer1]

Well, web tracking help car dealers to track your movements through the site. Monitoring also provides information on which keywords the visitor used to reach the website of the dealer. Other important information like time, a visitor stayed, where visitors coming from search engines such as referrals and bounce available.

[ben]

Here are some of the benefits of web tracking:

-Information taken from web tracking could be taken as feedback for users.
-Web tracking helps for the progress and the improvement of software and user interface by evaluating the user behavior and patterns of navigation.
-It notes the geographical concentration of the demands that are taken by the web site.
-It gives the owners of the website information regarding the quantity and location of the new visitors to the site.

[latha]

Hey Ben,

Great Insights. Thanks for sharing

[jeffreyrogers]

The tracking report can also help salespeople know who to pursue first. The newsletter tracker report provides the email addresses for each session. Salespeople can examine the report and view the top respondents (the people who looked at the most pages and returned most frequently) to determine priority for follow-up calls.

[JohnEbenezer]

Tracking the kind of traffic a Web site receives would help the owner of the site to identify areas for database or Web site maintenance. For example, the number of failed searches for a particular term on the Web site could reveal data entry errors that need to be rectified.

[Steve Smith]

Benefits of Web tracking.

1. Tracking the kind of traffic a Web site receives would help the owner of the site to identify areas for database or Web site maintenance. For example, the number of failed searches for a particular term on the Web site could reveal data entry errors that need to be rectified.

2. Information so gathered could be used to offer feedback to users on their use of the information retrieval system.

3. To identify user needs by collecting data on the subjects and topics that are most searched for or clicked on.

4. Effective tracking enables the development and improvement of the user interface and software by analyzing user behavior and navigation patterns.

5. It identifies trends and changes in user behavior and preferences, and ensures effective decision-making regarding the changes to be made in the nature and content of the site.

[AthenBoyle]

Nice posts Asha & Steve.

To put in simple words, for me, the main reason for web tracking is, to identify the target market, and to make sure that we are doing what we are supposed to do with our website.