We now live in different times, but the way SEO professionals operated just a few years ago has created a powerful legacy in our industry: the legacy of spam.

Most of us that have been in the game for longer than two years contributed to that legacy of spam in some way, so we have to forge a new path. We've all found new approaches that work for us – relevancy, transparency, and specialization. Each link requires a human brain to create and the link list is much smaller now at the end of every month, but the links are ethical, sustainable and highly effective.
Read more @ http://searchenginewatch.com/article/22 ... cy-of-Spam