When Your Brand Message Doesn't Match How People Search
Posted: Wed Aug 24, 2011 11:14 pmChoosing the right keywords is imperative to the success of any SEO campaign. Unfortunately, selecting these keywords isn’t always as simple as it would seem. Some times the keyword or phrase may be highly relevant and have great search volume, but the phrase itself may not be appealing from a brand message perspective.
Here are six factors to consider when evaluating whether or not to include keywords in your SEO strategy:
Here are six factors to consider when evaluating whether or not to include keywords in your SEO strategy: