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We all are using SEO to improve site search engine ranking. Any one aware of negative SEO? and how can it impact on our competitor site?

What is Negative SEO?

Negative SEO is the reverse of search engine optimisation. The aim of search engine optimisation is to increase a site's visibility in the SERPs. With Negative SEO, the aim of the procedure is to reduce a page's rankings in the search results.

Thanks for sharing this.

This is a new knowledge on SEO for me.

Negative SEO is the reverse of search engine optimisation. Every concerned website owner these days is looking to Negative SEO is hurting the rank of a page on the Search Engine Result Page (SERP) by doing the exact anti-thesis of what one would do to bump it up. Although, it is primarily used to downgrade the ranks of competitor website, businesses or politicians may also use it to maintain their reputation or degrade their competition. The sad news is that it can be hard to detect what’s going on before it’s too late.