INFOGRAPHIC :SMS Marketing Potential

[christykunjumon]

Given the ever-increasing rise in mobile adoption, mobile marketing is on the minds of many marketers these days. It's no surprise, considering that mobile internet usage is projected to overtake desktop internet usage by 2014, according to Microsoft Tag. But while we often talk about the importance of mobile marketing tactics such as optimizing your emails and website for mobile devices, there's one aspect of mobile marketing we've touched on very minimally.

So if you're curious about the potential of narrowcasting with SMS, the following infographic has some intriguing stats to share.