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What Makes Paid Search Programs Successful

SEM is an ever changing experience. Post any news, articles or helpful information for your fellow Search Engine Marketing colleagues.

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What Makes Paid Search Programs Successful

Postby daisy » Wed Oct 10, 2012 11:30 pm

At a high level, it is fair to say that it has a lot to do with the ability to bid on the right keywords, serve very specific ads tailored to each geo/language/device, and redirect to the most appropriate landing page for each geo/language/device.

http://searchengineland.com/paid-search ... ity-135753
daisy
 
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