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Hi everyone,
This topic has come up with respect to AlarmFoce and their future decision to launch a Spanish site as part of their US expansion.

It's a growing trend to provide Hispanic SEO and PPC to capture the increasing hispanic community in the US. Many of the people in this market are searching on spanish keywords and looking for spanish sites.

Nacho Hernandez is an Hispanic SEO expert and he's written a white paper on the topic.

This article below summarizes the white paper and provides a link to download the white paper.

I suggest we all do so and read it. Since many of our customrs are US based this alone represents a very strong upsell opportunity!

Great article ckata!

"
* Hispanics make for almost 15% of the overall U. S. population, constituting the largest minority group and at an annual rate of 5.4% it is growing 5 times faster than the general population.
* It is an exceptionally young market with a median age of 25 years.
* Spending power for 2003 was estimated at $535 billion.
* Hispanics are expected to constitute 8.4% of all U. S. Net users by 2007.
"

Again, more reason to learn SALSA!

Hispanic SEO means adding new pages in Spanish to your web site, but just as important it means making your site easily found by your Hispanic audience. One of the best ways to accomplish this is to include the same Spanish language words your new clients are typing into google to find your products or services.