The Importance of Marketing Analytics

[Lekha T]

Analytics is one of those words: it gets used correctly for the most part, but often gets used as a catchall. As marketers, we understand the importance of having web analytics set up, of having an analyst on staff, and of constantly working with the data as a part of our daily practice.
But what if web analytics aren't enough?

To know more, go through http://www.seomoz.org/blog/the-importan ... -analytics