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The Importance of Marketing Analytics

PostPosted: Thu Nov 29, 2012 10:37 pm
by Lekha T
Analytics is one of those words: it gets used correctly for the most part, but often gets used as a catchall. As marketers, we understand the importance of having web analytics set up, of having an analyst on staff, and of constantly working with the data as a part of our daily practice.
But what if web analytics aren't enough?
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To know more, go through http://www.seomoz.org/blog/the-importan ... -analytics