PPC Best Practices

[agreen]

A short article about some PPC best practices and what we need to focus on when creating campaigns.

http://smallbusiness.miva.com/resources ... crule.html

[DJ]

Any comments about this Tonny Don and/or Adam?

[agreen]

I read through this article last week and agree with what the author point concerning the difference between buying clicks and conversions. For us to head this advice we need to ensure that our customers have some sort of form/way to track conversions and that we educate them on why that is most important. All of this is a mute point if our customer simply wants increased page traffic however. Thanks for the article Chris.