Online marketing from the dawn of its inception has been following the good old trial and error method. That means you have got to try out dozens of strategies and techniques to see which one will work for your cause. And the ones which don't must go for the sake of cutting on your losses on time, money and resource.
To help you cut waste and make your marketing strategy more effective, here's a list of six most common ways small and medium sized businesses lose their budgets online. Here’s how to stop overspending time and money, and turn those losses into gains
https://blog.kissmetrics.com/overspending-on-marketing/