Fundamental metrics to monitor success of IM campaign

[asha]

After launching an internet marketing campaign make sure you have the systems in place to monitor your marketing successes and challenges. The following are the fundamental metrics that must be tracked by any marketing organization:

Buyers. Track your base of existing customers and prospects as well as your flow of new visitors and conversion rates to determine the direction and level of growth.

Returns. Monitor sales in total as well as per customer. Consider the value of your average order and number of units per purchase. Check the trends to ensure they continue to maintain current levels, at least, if not grow.

Costs. Measure marketing costs in total as well as per customer and per campaign.

ROIs. Ensure you continue to maintain your gross margins. Also track lifetime value and return on investment to determine whether you're within acceptable corporate guidelines.

External factors. Track environmental factors. You may be doing well relative to internal measures while falling behind the overall online economy or your close competitors.

Trends. Monitor what's being said about your firm and products as well as your competitors and their products. Are you overlooking trends?

Thanks
Asha