Updates to Adwords Features

[agreen]

I can't take credit for this one (Tonny found it) but Google added a "time of day" function which allows us to turn on and off campaigns for specific times of day and week. If your reading between the lines, this will help us to cut down the work load and user error that occurs if someone doesn't remember to turn a campaign off.
We can also adjust the percentage of bids for the campaign to be higher during a certain time of day.

Interesting stuff.

Adam (and Tonny).

[DJ]

Although not many people will get the importance of this --- its great news! I had been hoping for this for a long time now. It will defintiely help us to automate a lot of our tasks.

Any time there is some new innovations with these tools --- pls make sure to post them here --- this is great to know! Any other new features?

[admin@techwyse.com]

Just wanted to add this update to the forum. After months of lobeying, the Adwords community finally convinced Google to change the way keywords and ad text is displayed in the user account. A user can now see "Summary" "Keywords" and "Ad Variations" on the right side of the screen. What makes this option valuable is that we can now created a few different ad copy options, let them run for a month and then see which copy is resulting in better conversions. Before we could only see which copy was generating better clicks.

Happy news for us over in PPC (us being just me)...

Adam

[ckata]

Yeah - I had heard about this change recently and many SEO people are mor e than pleased with the change!