Google Base

[agreen]

In an attempt to add "offices" for TechWyse I realized that Google Base is another product/service which we can offer to our clients.
It works like this:
We submit the address of the clients location to Google Base which will show up in a Google Map search and natural search under "Local Results for: (insert term here). We have the option of adding five terms for each listing. Currently for TechWyse we appear when a user types the closest city (in this case Etobicoke) and - Web Hosting, Web Design, Internet Marketing, Web Development, Graphic Design. The listing will appear both on the local search results above the natural search results and in Google maps.

I propose that for each of our clients, we could offer this Google Local service as part of our package in SEO or PPC. It would only make sense for clients who have a physical location (like doctors or hotels or manufacturing locations).

The benefit, is that a client would have a quick jump to number one on the first page of Google for a local search and potentially buy us some time while the natural results process takes is due course. The catch is that only the top three locations closest to what Google designates as its starting point will be displayed. (Type "internet marketing etobicoke" and "internet marketing toronto" into Google and see where TechWyse places.)

I see this opportunity as a good service addition to our existing product and a way we can add perceived value in our clients mind.

I am eager to hear your thoughts,

Adam

[DJ]

I couldnt agree more Adam. What we need to do is make someone responsible for adding it and also make the client aware that we have done this. I would propose that we somehow get the PM involved in making sure all deliverables are carried out. It could be added to the task list for PPC or SEO.

What do you think?

[ckata]

Hey guys,
Would we be able to add this as an extra charge when signing new clients up, or would we just through this in for free? I am all for charging them a little extra for it.

What do you think?

[DJ]

Thats what I love to hear Chris!

I thnk the first few times we should just do it for our own experience sakes. Then when we see if it brings value we can come up with a charge for the service.

[ckata]

OK makes sense to me!