Video Ads

[cyriac]

There is a Chinese Proverb which states that a picture is worth a thousand words. The truth of this proverb is being increasingly felt when we analyze the result of a survey conducted by the TNS group for Google & AOL.

1- According to the study, 75% of respondents reported that they watched more video online than a year ago and besides, over 50% hoped to spend more time watching video next year

2 -78% of respondents feel that online video ads provide as much or more of an opportunity to learn about a product or service than television, and 63 % said they prefer video sites to include advertising if it helps keep content free. Apparently the online community is embracing video much more willingly than expected.

3. 64% of respondents have taken action after seeing an online video, 44 % going to the advertiser's Web site, 33 % searching for a product or service, 22 % visiting an actual off-line store, and 21 % discussing the advertised product with friends or family. So not only does online video bring in new business, it gets the ball rolling on that elusive buzz marketing campaign.

The responses came from 2,394 online users between 18 and 54 years old. The study also found that online video ads result in 32 % of viewers describing the featured brand as innovative, 32 % as creative, and 30 % as fun.

5. Video Ads dramatically increase the "7 second" widow. This is the average time that a visitor to a website takes to decide whether or not to stay or leave. Video ads help keep visitors on your site longer so that they can understand the value that you bring to the table.

The process is to create several versions and upload them to multiple video publishing sites. The upload process is very time consuming but with the right tools one can cut the upload time considerably.

Because the video sites are so heavily indexed by the search engines it is easy to get high rankings in a very short period of time. Depending on the number of competing pages, first page ranking can happen in less than 24 hours.

Content Video: These videos can serve as either ads that provide valuable information and point customers to your site or as informational content on your site that explains your products or services.

Viseo Ads and Content video are powerful tools that increase website traffic