Advertising budgets to continue moving online in 2009
Posted: Sun Dec 28, 2008 11:40 pmWhile overall marketing budgets will drop in 2009 as the recession begins to bite, a number of recent studies have forecast that digital advertising spend will continue to increase.
The latest Marketing Week YouGov poll reveals that 42% of UK marketers foresee their digital spend increasing. 21% say they will cut TV advertising, 26% print and newspaper spend, and 29% magazine advertising. Outdoor, radio and cinema advertising will fare no better, with 18% predicting budget cuts for outdoor and radio each, and 17% for cinema.
http://www.azam.info/online-marketing-s ... th-uk-usa/
The latest Marketing Week YouGov poll reveals that 42% of UK marketers foresee their digital spend increasing. 21% say they will cut TV advertising, 26% print and newspaper spend, and 29% magazine advertising. Outdoor, radio and cinema advertising will fare no better, with 18% predicting budget cuts for outdoor and radio each, and 17% for cinema.
http://www.azam.info/online-marketing-s ... th-uk-usa/