There’s a lot of confusion over the “ideal” landing page conversion rate. In reality, a good conversion rate depends a great deal on your goals, your target audience, and your industry.
The purpose of a landing page is to educate visitors and use the compelling content to transform them into customers. In the majority of cases, the landing page will be the first thing a visitor sees after clicking on an ad, so it’s representative of your website and your company.
As a result, you need to get it right, so keep reading for six tips on designing a landing page that actually converts.
See the full article here: https://mention.com/blog/landing-page-design/