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Why "Conversions" aren't always the best test

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Why "Conversions" aren't always the best test

Postby chrisstolz on Fri Jul 30, 2010 7:43 am

Good little article here. This is worth reading, particularly those who are digging into eCommerce statistics.

http://blog.minethatdata.com/2010/07/ab ... e-bad.html
chrisstolz
 
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