Navigation Ideas To Give Your Website ‘Story’ A Happy Ending

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12 Navigation Ideas To Give Your Website ‘Story’ A Happy Ending

Every good story has a beginning, middle and end. It starts with the set-up, moves into the conflict and wraps up with the resolution, or climax.

In the story of online marketing, each visitor to your website follows the same pattern – a beginning (What brought them there?), a conflict (Will they find the information they are looking for?) and a climax (What will they decide to do?).

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