"Call Our Bluff"

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"Call Our Bluff"

Postby chrisstolz » Mon Apr 26, 2010 3:17 pm

Now THIS is what I call a link I want to click (see image below). In fact, I did and it goes right to their contact page. How enticing the words in your button or link text is can have dramatic effects on click-through rates. I'll never forget the time I was on a website and their customer complaint section had a button that said, "Give us sh_t!"

Here is a perfect example that Britt and I were looking at last week. Watch this: http://www.youtube.com/watch?v=Wm5_Gq-W8eI

call-bluff.jpg
call-bluff.jpg (49.53 KiB) Viewed 6196 times
chrisstolz
 

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