"Call Our Bluff"

[chrisstolz]

Now THIS is what I call a link I want to click (see image below). In fact, I did and it goes right to their contact page. How enticing the words in your button or link text is can have dramatic effects on click-through rates. I'll never forget the time I was on a website and their customer complaint section had a button that said, "Give us sh_t!"

Here is a perfect example that Britt and I were looking at last week. Watch this: http://www.youtube.com/watch?v=Wm5_Gq-W8eI

call-bluff.jpg (49.53 KiB) Viewed 6196 times