Eisenberg on "Point-of-Action Assurances"

As usual, Bryan Eisenberg always has something fantastic to say. The man know his conversion and knows his well.
Check out this post on point of action assurances. This is definitely something worth A/B testing!
http://www.clickz.com/3640241
I really should pick up a copy of Call to Action and plow through it's pages.

Check out this post on point of action assurances. This is definitely something worth A/B testing!
http://www.clickz.com/3640241
I really should pick up a copy of Call to Action and plow through it's pages.
