Why "Conversions" aren't always the best test
Posted: Fri Jul 30, 2010 7:43 am
Good little article here. This is worth reading, particularly those who are digging into eCommerce statistics.
http://blog.minethatdata.com/2010/07/ab ... e-bad.html
http://blog.minethatdata.com/2010/07/ab ... e-bad.html