5 Ways to Boost B2B Conversions

[daisy]

People often think that business-to-business (B2B) marketing is cut-and-dried while business-to-consumer (B2C) marketing is a fundamentally personal and emotional experience.

The truth is that we're emotional people regardless of whether we're buying at work or for ourselves, it's just that the emotions are different.

In its fantastic BuyerSphere research, Enquiro documented that B2B marketing is very emotional, but the emotion is to mitigate risk. Essentially, the research says that in business decisions, people perceive there is disproportionately more to lose by making the wrong decision vs. the potential gain of making the right decision. Thus, buyers look for signals that they're making the right choice.

http://searchenginewatch.com/article/21 ... onversions