What is Retargeting?
Posted: Wed Feb 11, 2015 10:57 pm
Retargeting is a way of internet marketing based on prior engagement. The different forms of retargeting includes site based retargeting, search based retargeting and email based retargeting. The most commonly used approach is site based retargeting and it is implemented using cookies. Retargeting is considered as one of the powerful conversion optimization tool.
Read more about retargeting : http://moz.com/blog/retargeting-basics- ... -to-use-it
13 Bright ideas for running smarter retargeting campaigns: http://blog.hubspot.com/marketing/retargeting-ideas