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Design is about communication. Design is the visual representation of information in a clear and structured manner. If you stop and think for one minute, without design we could not have books, newspapers, posters, road signs, maps, advertisements or websites: information would be reduced to long strings of words which would be almost inaccessible.
A good design creates opportunities to add features of SEO in a website. A simple and unattractive design can badly effects the performance of a website in search engine optimization. Space allocation for SEO features create opportunities for the public to come and enjoy their time to find valued data and required information on a website.