Dead End Pages on Websites Are Bad
Posted: Fri Jul 25, 2008 10:54 amThis goes out to all the designers and PMs that are trying to build effective pages that improve website conversion.
At the end of every page we never want the user to not understand where to go next. So in other words we need to "lead" the user. We can do this by ensuring that at the bottom of each page there is somewhere for the person to go! That means that there is either a "contact" or "Free Information" button or a small list of other pages taht are related to the one just read. Have a look at the image below to see how we do it on the "www.techwyse.com" website.
At the end of every page we never want the user to not understand where to go next. So in other words we need to "lead" the user. We can do this by ensuring that at the bottom of each page there is somewhere for the person to go! That means that there is either a "contact" or "Free Information" button or a small list of other pages taht are related to the one just read. Have a look at the image below to see how we do it on the "www.techwyse.com" website.