Mobile SEO Is Not A Myth: 8 Popular Claims Refuted

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Mobile SEO Is Not A Myth: 8 Popular Claims Refuted

Postby christykunjumon » Tue Dec 11, 2012 10:22 pm

As we near the end of 2012, there are still too many SEOs who put mobile SEO in the same category as Santa Claus and his elves: good story but entirely mythical. Here are eight of the most popular reasons given for mobile SEO’s nonexistence, refuted:

1. Mobile Search Behavior The Same As Desktop/Tablet/Laptop
2. Mobile Search Results The Same As Desktop/Tablet/Laptop
3. Mobile Searchers Don’t Use Mobile Search Results
4. Buzzword That No One Understands
5. Mobile SEO Is Actually Local SEO
6. Mobile SEO Is Just SEO For Mobile Searchers
7. Building A Site That Works Well On Multiple Devices Preferable To Optimizing Mobile Site
8. No Additional Linking Opportunities In Mobile SEO

Mobile SEO is not a myth because:

Mobile search results are different
Mobile search behavior is often different
Mobile search results are still relevant
There are experts in the discipline, though many non-experts still give their opinions
Mobile SEO often involves local SEO, but there are techniques that make it distinct from local SEO
Mobile SEO is SEO, but there are nuances related to designing for mobile searchers that traditional SEOs are often unaware of.
Mobile sites convert more mobile searchers (i.e. are more optimized) than sites that work well on all devices
Regardless of mobile configuration method, making site mobile can get you incremental authoritative links to help in ranking.

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