Is Google’s AMP carousel working? (Or, SEO insights from Kan

[Vivekm]

Google’s AMP rich cards look like they should work. The format is visually appealing, and AMP rich card carousels usually appear at the top of mobile search results, dominating the first viewport.

They also provide a brand showcase publishers should love.

But recently, publishers have been scratching their heads over analytics indicating AMP content has a lower click-through rate from rich cards than from general search results. They’re finding this data in Google Search Console (GSC), which now allows publishers to filter AMP performance in search based on appearance as rich cards in a carousel vs. non-rich text links.

Read more at : http://searchengineland.com/googles-amp ... est-266412