Landing Page vs. Homepage

[Vivekm]

“Landing page” and “homepage” don’t mean the same thing.

Though many visitors to your website are bound to first land on your homepage, in the marketer’s lexicon, the two terms are not synonymous. They have different objectives.

I’ll begin with a fundamental idea that sets them apart.

The primary objective of a homepage is to inspire the visitor to go to another page—a page that satisfies their informational needs.
The primary objective of the landing page is to be the page that satisfies their informational needs.
It helps to think of a landing page as a “response page.” While a homepage can be deemed successful in a number of ways, and perhaps, also, in varying degrees, the landing page gets a simple pass or fail grade. It passes by achieving a conversion and fails otherwise.

Read more : https://www.orbitmedia.com/blog/landing ... -homepage/