Online marketing, which is also known as internet marketing is a new approach to consumers and clients. Most of the consumers are now using the internet in purchasing a product or rendering a service. As such, internet has begun its dramatic entrance to the dominance of marketing by becoming the catalyst between business and people. Internet marketing also refers to the appointment of media along various stages of the customer engagement cycle through search engine optimization (SEO), search engine marketing (SEM), banner ads on specific websites, email marketing, and Web 2.0 strategies.
This form of advertising is inexpensive when looking at the share of cost to reach the target audience. Companies can catch wide range of audience for a small part of the traditional budget on promotions. The nature of internet marketing turns its audience to become customers through creative design and appeal, making it perfect to determine the overall effectiveness of the product or service.
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