Internal Link Structure
Internal linking structure, as referred to by SEO, commonly known as website navigation, is a fundamental requirement for your end user and search engine spiders. Logical and intuitive navigation will assist your web visitor in finding their way around your website effortlessly; and help increase your response rates. A well-constructed and coded linking structure will help search engine spiders navigate your site. This will ultimately help search engine users locate your content.
• Use text based links if possible and use the proper link structure.
• Use keywords in your link text for every link.
• Link from your home page to every other page on your site.
• Link from every “non-relevant” page back to your home page only.
• Link from your “Related Links” page to every other page on your site.
• Link only between pages that are related by keyword.
• Ensure every page links to at least one other page.
• Use Absolute URLs to link to your home page.
• Use “Nofollow” Attribute link