87% Won't Allow Google To Manage Their AdWords Accounts

[asha]

In a asking "Would You Allow Google to Manage Your AdWords Account? " 87% are of the opinion that they'll either hire an SEM company or manage the account themselves. Interesting that they don't trust Google.

[douglas]

This is somewhat interesting and promising info for SEM companies

[latha]

I wouldn't either. I somehow would do it myself or hire someone.

[Matt]

Ha ha. I'll give you all one guess who the "Matt" in the comments is.

[latha]

[Matt]

Speaking with others and seeing what people are posting, it really isn't all that bold. A lot of the "optimization" work isn't really done by dedicated experts anymore, but sales people and fellow SE Marketers. Most SE Marketers have a lot more experience and familiarization with their client accounts and can do a much better job creating a fully optimized and successful account compared to those doing it at Google.

The campaign they created had included a load of words we had already deemed not relevant or removed due to poor performance. Apparently they don't research the account history before creating these new campaigns and ad groups.