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87% Won't Allow Google To Manage Their AdWords Accounts
Posted:
Wed Sep 16, 2009 10:45 pmby asha
In a asking "Would You Allow Google to Manage Your AdWords Account? " 87% are of the opinion that they'll either hire an SEM company or manage the account themselves. Interesting that they don't trust Google.
Re: 87% Won't Allow Google To Manage Their AdWords Accounts
Posted:
Thu Sep 17, 2009 2:35 amby douglas
This is somewhat interesting and promising info for SEM companies
Re: 87% Won't Allow Google To Manage Their AdWords Accounts
Posted:
Thu Sep 17, 2009 2:51 amby latha
I wouldn't either. I somehow would do it myself or hire someone.
Re: 87% Won't Allow Google To Manage Their AdWords Accounts
Posted:
Thu Sep 17, 2009 7:42 amby Matt
Ha ha. I'll give you all one guess who the "Matt" in the comments is.
Re: 87% Won't Allow Google To Manage Their AdWords Accounts
Posted:
Thu Sep 17, 2009 9:48 pmby latha
Re: 87% Won't Allow Google To Manage Their AdWords Accounts
Posted:
Fri Sep 18, 2009 8:54 amby Matt
Speaking with others and seeing what people are posting, it really isn't all that bold. A lot of the "optimization" work isn't really done by dedicated experts anymore, but sales people and fellow SE Marketers. Most SE Marketers have a lot more experience and familiarization with their client accounts and can do a much better job creating a fully optimized and successful account compared to those doing it at Google.
The campaign they created had included a load of words we had already deemed not relevant or removed due to poor performance. Apparently they don't research the account history before creating these new campaigns and ad groups.