Attention Wizard

[asha]

is a cool tool that simulates the eye tracking on a page that predicts where someone would look during the first few seconds of their visit.

[jondyer]

I've tested this out and it is VERY useful for understand how the design attracts the eye! Can definitely be used to ensure that visitors are focusing on the "right" areas.

Wonder how this has been automated... probably through evaluating the contrasts on the page.

[douglas]

Very interesting. Tools are available for anything and everything. A case study and explanatory demonstration to designers would really help to build conversion friendly creative s.

[Prashant]

This may not be accurate in all cases.. and as jon suggested its based on an alorithm based on color contrasts. Theres one another tool which does the same thing called Feng-GUI * you can only test once in 12 hrs...

If you want exact heatmap stats you will have to go for paid options like crazyegge, clickheat, clicktale etc...

Please find attached a screenshot comparing the two tools. In both cases the results are almost identical bar the logo... which means the algirthm is more or less the same.

[jondyer]

Nice PG.... both of these look great at being able to answer,

1) Which part of the page draws the visitors eye
and 2) therefore where should i focus my call to actions.

I just question how these algorithms might compare to real life... where the FOLD of the website comes into play. Both of PG's images has significant attention at the bottom of the page and I would bet a dollar or two (not DJ's Super Bowl type bets) that the bottom of a site gets much less attention than the algorithm predicts.

Jon