ZMOT -- Zero Moment of Truth

[stevetoth]

Please see this amazing eBook by Google.

http://www.zeromomentoftruth.com/

The First Moment of Truth

The first moment of truth refers to the first 7 seconds a consumer has with a product on the store shelf, during this moment they evaluate packaging, price, and relate any marketing messages they’ve seen before and make a decision whether or not to buy the product. This is one of the “moments of truth” a marketer must win in order to gain a new customer.

The Second Moment of Truth

The second moment marketers must win in order to gain a new customer is when the customer takes home the product, tries it and decides whether or not they like it, would recommend it and/or would buy it again.
The Zero Moment of Truth

The first and second moment of truth were a revelation when marketers first discovered them; it helped them focus their messaging a drove them to market more effectively by tying together messaging at each intersection of the customer experience. But there is a new moment of truth that technology and the web has brought us: the Zero Moment of Truth.

The Zero Moment of Truth refers to all the research consumers do online before making their purchase. The internet has empowered people to know more about the product they’re going to buy, than the person selling it to them.

See our blog about the subject, read and share!

http://www.techwyse.com/blog/internet-m ... -business/